Stock image for illustration purposes only - book cover, edition or condition may vary.
Sports Sponsorship and Brand Development
Walton, J.; Beck-Burridge, Martin
€ 62.99
FREE Delivery in Ireland
Description for Sports Sponsorship and Brand Development
Paperback. Num Pages: 196 pages, biography. BIC Classification: KJC; KJS; KNS; THRB. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Product Details
Format
Paperback
Publication date
2001
Publisher
Palgrave Macmillan United Kingdom
Number of pages
196
Condition
New
Number of Pages
196
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349425242
SKU
V9781349425242
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Walton, J.; Beck-Burridge, Martin
MARTIN BECK-BURRIDGE is Director of Automotive Studies and Senior lecturer in International Business at Henley Management College. He is author with Jeremy Walton of Britain's Winning Formula published by Macmillan. JEREMY WALTON has written twenty-eight books and is a freelance motoring journalist. He won the 1998 and 2000 American IAMC international awards for his work published in the ... Read more
Reviews for Sports Sponsorship and Brand Development