Organized around four broad themes-the sport environment, sport marketing and media, sport and finance, and sporting events (the two concluding chapters are on the Olympics)-these 15 stand-alone chapters, authored by European sport-management or marketing professors have little in the way of coverage of US sports. The editors and contributors assess the volume's appeal to students in sport-related courses in business, ... Read moreeconomics, and other social sciences; more appropriately, the audience will likely be limited to students and faculty members at European institutions. Solid and plentiful references: goal! Summing Up: Recommended.
A. R. Sanderson I had great joy reading fine chapters on subjects like the development of sporting goods and globalisation vs. the local/national applied to sport talent development. The contributions included blow fresh air into a genre flooded with too much of the same, as they focus on underrepresented sports, insufficiently covered subjects and not exactly overused theories. It invites data, researchers and research from sports and sport contexts other than the usual suspects (football, arena sports in general, major events like the Olympics). This is essential, as the dominance of the usual suspects is leaning towards the absurd in previous publications in this genre. A welcome and valuable contribution to the field.
Hans Lundberg Show Less