Shopping at Giant Foods
Alfred Yee
From the 1930s through the 1970s, Chinese American owned supermarkets located outside of Chinatown, catering to a non-Chinese clientele, and featuring mainstream American foods and other products and services rose to prominence and phenomenal success in Northern California, only to decline as union regulations and competition from national chains made their operation unprofitable. Alfred Yee’s study of this trajectory is an insider’s view of a fascinating era in Asian American immigration and entrepreneurship. Drawing on oral interviews with individuals who worked in the business during its peak and decline, he presents an accessible history that illustrates how this once-thriving business ... Read more
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Reviews for Shopping at Giant Foods
Benedikt Kohler
China Information
"The unlikely venue of the modern supermarket enables readers to catch glimpses of how Chinese Americans carved out an economic ... Read more