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Successful Social Media and Ecommerce Strategies in the Wine Industry
Sznolnoki, Gergely, Thach, Liz, Kolb, Dani
€ 77.97
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Description for Successful Social Media and Ecommerce Strategies in the Wine Industry
Hardcover. This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Editor(s): Szolnoki, Gergely; Thach, Liz; Kolb, Dani. Num Pages: 182 pages, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 14. Weight in Grams: 385.
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Product Details
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
168
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137602978
SKU
V9781137602978
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Sznolnoki, Gergely, Thach, Liz, Kolb, Dani
Gergely Szolnoki is Senior Research Associate at Geisenheim University, Germany, where he researches consumer behavior, market analysis, wine sensory, and social media. He has published several articles and books in German, English and Hungarian. Liz Thach is Distinguished Professor of Wine and Professor of Management at Sonoma State University, USA. She also works as a wine judge and serves on several ... Read more
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