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61%OFFJennifer Gillan - Television Brandcasting: The Return of the Content-Promotion Hybrid - 9780415841221 - V9780415841221
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Television Brandcasting: The Return of the Content-Promotion Hybrid

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Description for Television Brandcasting: The Return of the Content-Promotion Hybrid Paperback. .

Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos ... Read more

In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

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Product Details

Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
276
Place of Publication
London, United Kingdom
ISBN
9780415841221
SKU
V9780415841221
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Jennifer Gillan
Jennifer Gillan is Professor of English and Media Studies at Bentley University. She is author of Television and New Media: Must-Click TV (Routledge 2010). Gillan’s articles have appeared in Cinema Journal, American Literature, Arizona Quarterly, Duke Journal of Gender Law & Policy, Columbia Journal of Gender & Law, African American Review, American Drama, and Mosaic. She has co-edited four award-winning ... Read more

Reviews for Television Brandcasting: The Return of the Content-Promotion Hybrid
"Moving deftly between mid-century and the new millennium, Television Brandcasting provides a wonderfully rich view of the creative promotional forms that have shaped, and continue to shape, the branded television landscape in the US. This is comparative analysis at its best." —Paul Grainge, author of Brand Hollywood: Selling Entertainment in a Global Media Age, University of Nottingham "Television Brandcasting ... Read more

Goodreads reviews for Television Brandcasting: The Return of the Content-Promotion Hybrid


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