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The Language of Advertising
Vestergaard, Torben; Schroder, Kim
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Description for The Language of Advertising
paperback. Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. Num Pages: 182 pages, illustrations. BIC Classification: KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 151 x 13. Weight in Grams: 308. Good clean copy. Covers showing light age and shelf wear. Lightly toned, text is crisp and clear and remains a very good copy
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes.
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes.
Focusing on magazien and newspaper advertising, the authors illustrate the reange of linguistic and visual techniques advertisers use to achieve emphasis and special ... Read more
The Language of Advertising is not a book which simply presents the results of an analysis of modern advertising. It seeks throughout to equip the reader with the techniques for his or her own examination of advertising ideology and of the social functions of advertising today.
Show LessProduct Details
Format
Paperback
Publication date
1985
Publisher
Basil Blackwell Oxford
Condition
Used, Very Good
Number of Pages
196
Place of Publication
Hoboken, United Kingdom
ISBN
9780631127437
SKU
KSG0031870
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
About Vestergaard, Torben; Schroder, Kim
Torben Vestergaard is Professor of English at the University of Aalborg, Denmark Kim Schrode is Research Associate in English at the University of Aarhuss, Denmark, and (1984-5) Visiting Scholar at the Annenberg School of Communications, University of Southern California.
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