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The Sounds of Capitalism
Timothy D. Taylor
€ 94.73
€ 79.10
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Description for The Sounds of Capitalism
Hardback. Tracks the use of music in American advertising for nearly a century, from variety shows like "The Clicquot Club Eskimos" to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after. Num Pages: 408 pages, 24 halftones, 5 tables. BIC Classification: JFC; JHB; KNTF. Category: (UF) Further/Higher Education. Dimension: 236 x 163 x 25. Weight in Grams: 658.
From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. "The Sounds of Capitalism" is the untold story of this infectious part of ... Read more
From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. "The Sounds of Capitalism" is the untold story of this infectious part of ... Read more
Product Details
Format
Hardback
Publication date
2012
Publisher
The University of Chicago Press United States
Number of pages
408
Condition
New
Number of Pages
368
Place of Publication
, United States
ISBN
9780226791159
SKU
V9780226791159
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Timothy D. Taylor
Timothy D. Taylor is professor in the Department of Ethnomusicology and Musicology at the University of California, Los Angeles. He is the author of Global Pop: World Music, World Markets; Strange Sounds: Music, Technology, and Culture; and Beyond Exoticism: Western Music and the World.
Reviews for The Sounds of Capitalism
"This strikingly original work skillfully weaves together the author's unmatched knowledge of modern music and perceptive reading of previously untapped sources to reveal how popular music and advertising became mutually-dependent industries across a century of change. It will force us to rethink what we know about the popular arts and consumer culture." -Gary Cross, Pennsylvania State University, author of All ... Read more