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The Twenty-first-century Media Industry. Economic and Managerial Implications in the Age of New Media.
John Allen . Ed(S): Hendricks
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Description for The Twenty-first-century Media Industry. Economic and Managerial Implications in the Age of New Media.
Hardback. The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. Editor(s): Hendricks, John Allen. Series: Studies in New Media. Num Pages: 310 pages, black & white illustrations. BIC Classification: KJ; KNT. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 25. Weight in Grams: 631.
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies ... Read more
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies ... Read more
Product Details
Format
Hardback
Publication date
2010
Publisher
Lexington Books United States
Number of pages
310
Condition
New
Series
Studies in New Media
Number of Pages
310
Place of Publication
Lanham, MD, United States
ISBN
9780739140031
SKU
V9780739140031
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About John Allen . Ed(S): Hendricks
John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.
Reviews for The Twenty-first-century Media Industry. Economic and Managerial Implications in the Age of New Media.
The 21st Century Media Industry is well worth reading not only for its broad scope, but for the timeliness of the chapters. Readers of this book will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set ... Read more