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Tourism Promotion and Power: Creating Images, Creating Identities
Nigel Morgan
€ 132.37
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Description for Tourism Promotion and Power: Creating Images, Creating Identities
Hardback. Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. Num Pages: 272 pages, bibliography. BIC Classification: JFC; KNSG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 260 x 199 x 21. Weight in Grams: 722.
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The ... Read more
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The ... Read more
Product Details
Format
Hardback
Publication date
1998
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
272
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780471983415
SKU
V9780471983415
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Nigel Morgan
Nigel Morgan is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley. Annette Pritchard is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.
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