’Low cost carriers have often introduced new operational parameters to an industry already famous for thin margins, heavy regulation and significant cost structures. Gross and Lück have marvellously pulled together authors from around the world for a global treatment of business models that have stood the test of time, yet continue to innovate and surprise.’ David Duval, University of Winnipeg, ... Read moreCanada ’Overall, I enjoyed the book and would recommend it to others as a useful read if you are interested in the story of birth of LCCs and their continued success, and an excellent reference book to refer back to on your bookshelf in the future.’ Journal of Revenue and Pricing Management, vol. 13, no. 2 ’Examples of best practices for each region are good sources for lesson drawing for future planning.’ Tourism Geographies, 2014 ’The book’s major strength is in making available detailed and comprehensive information about LCCs all in one publication, especially with the inclusion of previously less well documented global areas.’ Tourism Management, vol. 43, 2014 Show Less