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Aerospace Marketing Management
Malaval, Philippe; Benaroya, Christophe
€ 251.32
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Description for Aerospace Marketing Management
Hardback. A marketing manual devoted to: the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, the space sector: suppliers, integrators, and service providers. It presents the marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. Num Pages: 536 pages, biography. BIC Classification: KJMV7; KNGV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 166 x 38. Weight in Grams: 992.
Aerospace Marketing Management is a marketing manual devoted to:
Aerospace Marketing Management is a marketing manual devoted to:
-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.
-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines ... Read more
Product Details
Format
Hardback
Publication date
2003
Publisher
Kluwer Academic Publishers United States
Number of pages
536
Condition
New
Number of Pages
536
Place of Publication
New York, NY, United States
ISBN
9781402071515
SKU
V9781402071515
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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