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Innovation Management: Effective strategy and implementation

Keith Goffin

€ 67.72

€ 62.34

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Description for Innovation Management: Effective strategy and implementation Paperback. Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike. Num Pages: 440 pages, biography. BIC Classification: KJC; KJH; KJMV6. Category: (U) Tertiary Education (US: College). Dimension: 237 x 244 x 2. Weight in Grams: 760.
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for ... Read more

Product Details

Publisher

Macmillan Education UK

Format

Paperback

Publication date

2016

Condition

New

Number of Pages

440

Place of Publication

, United Kingdom

ISBN

9781137373434

SKU

V9781137373434

Shipping Time

Usually ships in 5 to 9 working days

Ref

99-50

About Keith Goffin

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Moelnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys. ... Read more

Reviews for Innovation Management: Effective strategy and implementation

Praise for the 3rd edition: 'We decided to use the Goffin and Mitchell book because a) it was the easiest to read, b) the other books discussed a lot of topics that we did not want to discuss in the course, c) it had the best price.' - Daan Stam, Professor of Technology and Operations Management, Erasmus University, The Netherlands ... Read more'Since the publication of the first edition, Innovation Management by Goffin and Mitchell has been one of my favourite textbooks. It stands out from the crowd as a practitioner-oriented textbook with a strong emphasis upon project management aspects of new product development. Although the target of practitioners as a readership is shared by some competitors, Goffin and Mitchell are far more successful at blending their industry experience with academic research, making the book an ideal text for mature MBA students who seek to gain knowledge about current practices of innovation management.' - Hiro Izushi, Senior Lecurer, Aston University, UK 'The strengths of this book are the various toolkits and frameworks provided, which many postgraduate students with industrial experience will find very useful, enabling them to quickly apply learning to practice.' - Wendy Phillips, Associate Professor in Strategy and Operations Management, UWE, UK 'A strength of the book is the critical reflections throughout on aspects of innovation management. This is most welcome and serves the reader well. All too often concepts and theories are presented without any critical evaluation. The practical stance taken by the authors mean that they are well positioned to comment on how well or not the concept has worked or not worked in practice.' - Paul Trott, professor of Innovation Management, University of Portsmouth, UK 'The book offers an important advantage over others in that the book is not just about innovation management but it is also for innovation management ... The book presents theories of innovation management in a clear and accessible way.' - Jun Li, Senior Lecturer in Enterpreneurship and Innovation, University of Essex, UK 'The strength of the text is its focus of the needs of practicing managers.' - Lisa Callagher, Senior Lecturer in Management and International Business, University of Auckland, New Zealand '[Strengths of Goffin and Mitchell are] very good, recent case studies, a lot of relevant knowledge packed in a not-too-thick book, some of this relevant knowledge is unique to the authors ... I believe this is a very good book because it is packed with a lot of knowledge and concepts about innovation management in a concise manner.' - Eric Shiu, Lecturer in Marketing and Innovation Management, Birmingham Business School, University of Birmingham, UK Show Less

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Innovation Management: Effective strategy and implementation

Keith Goffin

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