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Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age
Anurag Satpathy
€ 79.09
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Description for Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age
Hardback. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Num Pages: 300 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152. .
For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment ... Read more
For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment ... Read more
Product Details
Format
Hardback
Publication date
2015
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
300
Condition
New
Number of Pages
152
Place of Publication
Bingley, United Kingdom
ISBN
9781785604812
SKU
V9781785604812
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
Reviews for Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age
With a special focus on innovation at the strategic level, this work explains how to use strategic, functional, and operational innovation to enhance the value chain and make more profit in developing economies. The book offers real examples and case studies from around the world, from major companies such as Amazon, Starbucks, Hershey, and Kellogg. Major themes are innovation in ... Read more