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D. V. L. Smith - Inside Information - 9780471495437 - V9780471495437
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Inside Information

€ 57.13
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Description for Inside Information Hardcover. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. Num Pages: 272 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 21. Weight in Grams: 574.

The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency.

In the future the successful marketing executives will be those who can quickly assimilate the plethora of incoming information about their markets and their customers, and from this information see the "big picture" and then take intelligent action. In the new Millennium, those who survive and flourish in marketing will be those who can quickly identify ... Read more

This book provides the way forward for all marketers faced with the above challenges. It highlights the basic principles about information, acknowledging the fact that we are entering a new era that is well away from the old fashioned model of a market research agency supplying survey type data. Increasingly, this process will be replaced with a much more instantaneous process where data from different sources - internal and external - are quickly fired at the marketer, with he/she being expected to make immediate sense of it. Inside Information is one of the first to respond to this new information era for understanding information. The book is a user friendly, very accessible book for the marketing manager who needs to process mountains of marketing information, but who will not have the time, or inclination to read detailed texts.

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Product Details

Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
272
Condition
New
Number of Pages
250
Place of Publication
New York, United States
ISBN
9780471495437
SKU
V9780471495437
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About D. V. L. Smith
DR DAVID SMITH is Chairman of DVL Smith Ltd, a business research agency, part of the Incepta Group plc, and also a Visiting Professor at the University of Hertfordshire Business School. He is a Fellow and Vice President of the Market Research Society, and a former Chairman of the Society. He is a silver medal holder of the Market Research ... Read more

Reviews for Inside Information
"...extremely practical...if you're planning to buy research...this will give you all the ammunition you need...well worth a read." (Admap, December 2001)

Goodreads reviews for Inside Information


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