Stock image for illustration purposes only - book cover, edition or condition may vary.
Inspiration
Ind, Nicholas; Watt, Cameron
€ 62.34
FREE Delivery in Ireland
Description for Inspiration
Hardback. Num Pages: 184 pages, biography. BIC Classification: KJMV2. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 12. Weight in Grams: 428.
This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging ... Read more
This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging ... Read more
Product Details
Format
Hardback
Publication date
2004
Publisher
Palgrave USA United States
Number of pages
184
Condition
New
Number of Pages
173
Place of Publication
Gordonsville, United States
ISBN
9781403920584
SKU
V9781403920584
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ind, Nicholas; Watt, Cameron
NICHOLAS IND is a Brand Consultant and Writer. He has worked for his own branding consultancy, as the director of a design group and as an account director for an advertsing agency. His specialist area is helping organizations to build internal commitment to brands. He is the author of six books including, The Corporate Image, Terence Conran - The Authorised ... Read more
Reviews for Inspiration
'Essential reading for anybody who wishes to better understand the vital and complex role that creativity plays in successful business.' - Sir Terence Conran 'Inspiration will help you to unlock the creative potential of you and your staff.' - Internet Works