×


 x 

Shopping cart
Alireza R. Faed - Intelligent Customer Complaint Managemen - 9783319003238 - V9783319003238
Stock image for illustration purposes only - book cover, edition or condition may vary.

Intelligent Customer Complaint Managemen

€ 195.40
FREE Delivery in Ireland
Description for Intelligent Customer Complaint Managemen Hardback. This book describes an intelligent customer relationship management framework that not only categorizes and analyses customer complaints but also evaluates customer satisfaction thus helping convert dissatisfaction into future business development strategies. Series: Springer Theses. Num Pages: 371 pages, biography. BIC Classification: KJQ; KJSU; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 719.

This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solution to the major complaints of the key customers, hence promoting business development. The thesis  also describes ... Read more

 

Show Less

Product Details

Format
Hardback
Publication date
2013
Publisher
Springer International Publishing AG Switzerland
Number of pages
371
Condition
New
Series
Springer Theses
Number of Pages
349
Place of Publication
Cham, Switzerland
ISBN
9783319003238
SKU
V9783319003238
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

Reviews for Intelligent Customer Complaint Managemen

Goodreads reviews for Intelligent Customer Complaint Managemen


Subscribe to our newsletter

News on special offers, signed editions & more!