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Interdependencies in the Discovery and Adoption of Facebook Applications
Philip Mayrhofer
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Description for Interdependencies in the Discovery and Adoption of Facebook Applications
Paperback. Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. This title examines the market for Facebook applications. Series: Innovation und Entrepreneurship. Num Pages: 189 pages, 23 black & white illustrations, 32 black & white tables, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 258.
Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and ... Read more
Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
189
Condition
New
Series
Innovation und Entrepreneurship
Number of Pages
172
Place of Publication
, Germany
ISBN
9783834938862
SKU
V9783834938862
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Philip Mayrhofer
Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität München) under the supervision of Prof. Dietmar Harhoff, Ph. D..
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