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International Consumer Behavior in the 21st Century
A. Coskun Samli
€ 127.70
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Description for International Consumer Behavior in the 21st Century
Hardback. This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers. Num Pages: 170 pages, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 17. Weight in Grams: 428.
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already ... Read more
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already ... Read more
Product Details
Format
Hardback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
170
Condition
New
Number of Pages
170
Place of Publication
New York, NY, United States
ISBN
9781461451242
SKU
V9781461451242
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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