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International Marketing Research
C. Samuel Craig
€ 71.45
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Description for International Marketing Research
Paperback. The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. Num Pages: 524 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 191 x 27. Weight in Grams: 940.
International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of international marketing research in the last five years. As business is being increasingly conducted on a global scale, the need for valid and reliable information to make decisions is intensifying. Industry consolidation of research firms has accelerated as they strive to serve global clients more efficiently. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly.
International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of international marketing research in the last five years. As business is being increasingly conducted on a global scale, the need for valid and reliable information to make decisions is intensifying. Industry consolidation of research firms has accelerated as they strive to serve global clients more efficiently. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly.
The third edition has incorporated ... Read more
Show LessProduct Details
Format
Paperback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
524
Condition
New
Number of Pages
528
Place of Publication
New York, United States
ISBN
9780470010952
SKU
V9780470010952
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About C. Samuel Craig
C. Samuel Craig is the Catherine and Peter Kellner Professor and Professor of Marketing and International Business at New York University's Stern School of Business. He received his Ph.D. from the Ohio State University. Prior to joining New York University, Professor Craig taught at Cornell University. Susan P. Douglas is the Paganelli-Bull Professor of Marketing and International Business ... Read more
Reviews for International Marketing Research
"…a valuable guide for many marketing researchers, their clients, and academics seeking specialized knowledge of theories…" (International Journal of Marketing, January 2007)