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International Marketing Research
. Ed(S): Rialp, Alex; Rialp, Josep
€ 187.57
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Description for International Marketing Research
Hardback. Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. Editor(s): Rialp, Alex; Rialp, Josep. Series: Advances in International Marketing. Num Pages: 424 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 744.
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through ... Read more
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through ... Read more
Product Details
Format
Hardback
Publication date
2006
Publisher
Emerald Group Publishing Limited United States
Number of pages
424
Condition
New
Series
Advances in International Marketing
Number of Pages
424
Place of Publication
, United States
ISBN
9780762313693
SKU
V9780762313693
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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