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International Sales Steering by Result Framing
Lasko, Wolf W.; Lasko, Lara M.
€ 67.27
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Description for International Sales Steering by Result Framing
Paperback. Num Pages: 231 pages, 64 black & white illustrations, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 168 x 12. Weight in Grams: 400.
This book provides sales management with a new steering tool that is oriented toward future revenue and profits while setting new, concise, and directly applicable work frames. These work frames are necessary because many companies feel that their spending on training their sales force is a waste of time and money; they complain about the lack of improvement and continued low performance. The authors explain why the outlook for current sales steering – as it is practiced in many companies acting on an international scale – is rather bleak and why this highly dissatisfactory entrepreneurial situation must be urgently corrected. ... Read more
This book provides sales management with a new steering tool that is oriented toward future revenue and profits while setting new, concise, and directly applicable work frames. These work frames are necessary because many companies feel that their spending on training their sales force is a waste of time and money; they complain about the lack of improvement and continued low performance. The authors explain why the outlook for current sales steering – as it is practiced in many companies acting on an international scale – is rather bleak and why this highly dissatisfactory entrepreneurial situation must be urgently corrected. ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
231
Condition
New
Number of Pages
215
Place of Publication
, Germany
ISBN
9783658063511
SKU
V9783658063511
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Lasko, Wolf W.; Lasko, Lara M.
Dr. Wolf W. Lasko is Managing Director and founder of Winner’s Edge, Resulting Company for strategy, distribution and innovation in Germany. His key activities are change resulting, creative innovation processes, sparring guidance and steering sales. He is the author of 22 books. Dr. Lara M. Lasko, MBA, is Managing Director of the Think Result company in Switzerland. The consulting ... Read more
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