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22%OFFMary Lou Quinlan - Just Ask a Woman - 9780471369202 - V9780471369202
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Just Ask a Woman

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Description for Just Ask a Woman Hardcover. An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Num Pages: 272 pages, black & white illustrations. BIC Classification: JFSJ1; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 25. Weight in Grams: 524.
An enlightening blueprint of the secrets of reaching female consumers from the expert

Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, ... Read more

Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

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Product Details

Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Number of pages
272
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780471369202
SKU
V9780471369202
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Mary Lou Quinlan
MARY LOU QUINLAN is the founder and CEO of Just Ask a Woman, a New York—based marketing consultancy dedicated to building business with women for clients including CitiGroup, Johnson & Johnson, General Motors, and Saks Fifth Avenue. Her twenty-five-year marketing career led to her reputation as a brand turnaround expert, from director of sales motivation and advertising for Avon, to ... Read more

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