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Kellogg on Strategy
David Dranove
€ 27.99
€ 23.01
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Description for Kellogg on Strategy
Hardcover. Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Num Pages: 240 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 164 x 236 x 24. Weight in Grams: 430.
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy ... Read more
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy ... Read more
Product Details
Format
Hardback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
New York, United States
ISBN
9780471478553
SKU
V9780471478553
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Dranove
DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from ... Read more
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