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Killer Brands
Frank Lane
€ 16.99
€ 14.63
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Description for Killer Brands
Paperback. In this saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. This work presents the three principles of brand power to launch any successful product - Focus, Alignment, and Linkage. Num Pages: 224 pages, illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 260.
In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with ... Read more
In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with ... Read more
Product Details
Format
Paperback
Publication date
2007
Publisher
Adams Media Corporation United States
Number of pages
224
Condition
New
Number of Pages
224
Place of Publication
Holbrook, MA, United States
ISBN
9781598691238
SKU
V9781598691238
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Frank Lane
An Adams Media author.
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