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Latinos, Inc.: The Marketing and Making of a People
Arlene Davila
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Description for Latinos, Inc.: The Marketing and Making of a People
Paperback. Num Pages: 330 pages, 25 b/w photographs, 1 line figure. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 151 x 228 x 20. Weight in Grams: 462. The Marketing and Making of a People. 330 pages, illustrations. Cateogry: (G) General (US: Trade). BIC Classification: 1KL; HBJK. Dimension: 151 x 228 x 20. Weight: 460.
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Davila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. ... Read more
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Davila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
University of California Press
Number of pages
330
Condition
New
Number of Pages
330
Place of Publication
Berkerley, United States
ISBN
9780520274693
SKU
V9780520274693
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Arlene Davila
Arlene Davila is Assistant Professor of American Studies and Anthropology at New York University.She is the author of Sponsored Identities: Cultural Politics in Puerto Rico(1997).
Reviews for Latinos, Inc.: The Marketing and Making of a People
"This study remains a useful source of information for scholars and students of Latino Studies, Cultural Studies and Communication Studies."
RoseAnna Mueller Letras femeninas
RoseAnna Mueller Letras femeninas