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Low-Income Consumers as a Source of Innovation
Aline Kramer
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Description for Low-Income Consumers as a Source of Innovation
Paperback. Num Pages: 386 pages, 65 black & white illustrations, 76 black & white tables, biography. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 508.
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Product Details
Format
Paperback
Publication date
2015
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
386
Condition
New
Number of Pages
364
Place of Publication
, Germany
ISBN
9783658089290
SKU
V9783658089290
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Aline Kramer
Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.
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