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Loyalty Rules: How Today's Leaders Build Lasting Relationships
Loyalty Rules How Today S Leaders Buip
€ 19.99
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Description for Loyalty Rules: How Today's Leaders Build Lasting Relationships
paperback.
In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. In fact, the author is quick to highlight that less than half of today's employees believe their company deserves their loyalty. Reichheld's 1996 international bestseller, The Loyalty Effect, set out his theory and convincingly established the link between loyalty and bottom-line profits. In Loyalty Rules!, he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, ... Read more
In this provocative yet practical book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. In fact, the author is quick to highlight that less than half of today's employees believe their company deserves their loyalty. Reichheld's 1996 international bestseller, The Loyalty Effect, set out his theory and convincingly established the link between loyalty and bottom-line profits. In Loyalty Rules!, he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, ... Read more
Product Details
Format
Paperback
Publication date
2003
Publisher
Harvard Business Review Press United States
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
, United States
ISBN
9781591393245
SKU
V9781591393245
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Loyalty Rules How Today S Leaders Buip
Frederick Reichheld is a director of Bain & Company in Boston. He is the author of The Loyalty Effect (over 125,000 copies sold), as well as several articles in the Harvard Business Review and The Wall Street Journal.
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