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Luxury Brands in China and India
Atwal, Glyn; Bryson, Douglas
€ 150.16
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Description for Luxury Brands in China and India
Hardback. Num Pages: 256 pages, 11 black & white illustrations, biography. BIC Classification: KJK; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
Product Details
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan United Kingdom
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137547132
SKU
V9781137547132
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Atwal, Glyn; Bryson, Douglas
Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, France. His teaching, research, and consultancy expertise focuses on luxury marketing and strategy. He is co-editor of The Luxury Market in India: Maharajas to Masses and Luxury Brands in Emerging Markets. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam and Publicis. Douglas Bryson ... Read more
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