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Luxury Brands in Emerging Markets
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Description for Luxury Brands in Emerging Markets
Hardcover. This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. Editor(s): Atwal, Glyn; Bryson, Douglas. Num Pages: 231 pages, biography. BIC Classification: JFFT; KJD; KJK; KJM. Category: (P) Professional & Vocational. Dimension: 222 x 139 x 18. Weight in Grams: 404.
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
Product Details
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
214
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137330529
SKU
V9781137330529
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, France. His teaching, research, and consultancy expertise focuses on luxury marketing and strategy. He is co-editor of The Luxury Market in India: Maharajas to Masses. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam, and Publicis. Douglas Bryson is Professor at the ESC ... Read more
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