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Management by Menu
Lendal H. Kotschevar
€ 173.13
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Description for Management by Menu
Paperback. Management by Menu is an invaluable resource for its presentation of the menu as a central theme that influences all foodservice functions. Its unique perspective of tying the menu to overall management principles provides the future manager with the "big picture" of the operation of a restaurant. . Num Pages: 432 pages, Illustrations. BIC Classification: KJM; TTVC. Category: (P) Professional & Vocational. Dimension: 228 x 192 x 21. Weight in Grams: 738.
Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the “big picture” behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.
Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the “big picture” behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.
Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, ... Read more
Show LessProduct Details
Format
Paperback
Publication date
2007
Publisher
John Wiley and Sons Ltd United States
Number of pages
432
Condition
New
Number of Pages
432
Place of Publication
New York, United States
ISBN
9780471475774
SKU
V9780471475774
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Lendal H. Kotschevar
LENDAL H. KOTSCHEVAR, PhD, (1908-2007) was Professor Emeritus at Florida International University. DIANE WITHROW is Program Coordinator of the Hotel Restaurant Management Program at Cape Fear Community College in North Carolina.
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