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Management of the Fuzzy Front End of Innovation
Oliver Gassmann (Ed.)
€ 102.86
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Description for Management of the Fuzzy Front End of Innovation
Hardback. Management of the Fuzzy Front End of Innovation Editor(s): Gassmann, Oliver; Schweitzer, Fiona. Num Pages: 356 pages, 79 black & white illustrations, biography. BIC Classification: KJMV6; KJQ; KJS; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 701.
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional ... Read more
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2013
Condition
New
Weight
701 g
Number of Pages
339
Place of Publication
Cham, Switzerland
ISBN
9783319010557
SKU
V9783319010557
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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