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. Ed(S): Gassmann, Oliver; Schweitzer, Fiona - Management of the Fuzzy Front End of Innovation - 9783319347417 - V9783319347417
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Management of the Fuzzy Front End of Innovation

€ 78.33
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Description for Management of the Fuzzy Front End of Innovation Paperback. This book shows the patterns of the fuzzy front end of innovation and how it can be successfully managed. It features case studies of selected firms with successful practices in managing the fuzzy front end of innovation. Editor(s): Gassmann, Oliver; Schweitzer, Fiona. Num Pages: 356 pages, 79 black & white illustrations, biography. BIC Classification: KJMV6; KJQ; KJS; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 551.

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional ... Read more

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Product Details

Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
356
Condition
New
Number of Pages
339
Place of Publication
Cham, Switzerland
ISBN
9783319347417
SKU
V9783319347417
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

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