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Managerial Marketing
H.J. Kuhlmeijer
€ 64.87
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Description for Managerial Marketing
Paperback. Num Pages: 304 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 155 x 16. Weight in Grams: 480.
This book is principally intended for students with a background in econo mics and managerial economics. (In German: Betriebswirtschaftslehre.) To avoid duplication a number of subjects such as the theory of market structures and descriptive data concerning changes in the patterns of consumer expenditures and distribution have been omitted. These subjects are covered sufficiently elsewhere by other authors. At the moment marketing is in a transitionary stage from a mono to a multi disciplinary approach. In dealing with the subject matter it has thus been necessary to draw on several disciplines and study their contribution to marketing thought. At the ... Read more
This book is principally intended for students with a background in econo mics and managerial economics. (In German: Betriebswirtschaftslehre.) To avoid duplication a number of subjects such as the theory of market structures and descriptive data concerning changes in the patterns of consumer expenditures and distribution have been omitted. These subjects are covered sufficiently elsewhere by other authors. At the moment marketing is in a transitionary stage from a mono to a multi disciplinary approach. In dealing with the subject matter it has thus been necessary to draw on several disciplines and study their contribution to marketing thought. At the ... Read more
Product Details
Format
Paperback
Publication date
1975
Publisher
Wolters-Noordhoff B.V. Netherlands
Number of pages
304
Condition
New
Number of Pages
304
Place of Publication
Groningen, Netherlands
ISBN
9789020704600
SKU
V9789020704600
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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