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Managing Business Relationships
David Ford
€ 56.60
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Description for Managing Business Relationships
Paperback. * Enables students and managers to understand the reality of business networks and how to manage them * Updated with the IMP Group s latest thinking from research, consulting and teaching experience over the past five years * Includes case material from across Europe . Num Pages: 256 pages, Illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 14. Weight in Grams: 488.
No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business.
No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business.
This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and ... Read more
Features:
• Provides a structured way to understand business networks and their meaning for the practicing manager.
• Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts.
• Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking.
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Product Details
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
256
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780470721094
SKU
V9780470721094
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Ford
David Ford is Professor Emeritus at the University of Bath. His work involves examining how the relationships between companies develop and how they can be managed effectively. It also involves issues of technological development within and between companies. He is currently working as part of the team on the "Newmark" project. This study is looking at ways in which complex ... Read more
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