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Managing Green Issues, Second Edition
Tom Curtin
€ 62.64
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Description for Managing Green Issues, Second Edition
Hardcover. Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage. Num Pages: 221 pages, biography. BIC Classification: KJK; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 165 x 17. Weight in Grams: 490.
Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
Product Details
Format
Hardback
Publication date
2006
Publisher
Palgrave Macmillan
Number of pages
224
Condition
New
Number of Pages
208
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230500037
SKU
V9780230500037
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Tom Curtin
TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured ... Read more
Reviews for Managing Green Issues, Second Edition
'This book is an absolute must for anyone who wants to engage in a sensible dialogue with communities and their representatives. It is practical and easy to read and use. If developers want real results in a timely fashion then this book, and its new chapters on consultation, are essential reading.' - Martin Leyland, Managing Director, David Wilson Estates ... Read more