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Managing Innovation, Design and Creativity
Bettina Von Stamm
€ 74.91
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Description for Managing Innovation, Design and Creativity
Paperback. There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. Num Pages: 592 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 32. Weight in Grams: 1082.
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
Product Details
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
592
Format
Paperback
Publication date
2008
Condition
New
Weight
1101g
Number of Pages
592
Place of Publication
New York, United States
ISBN
9780470510667
SKU
V9780470510667
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Bettina Von Stamm
Dr. Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include, BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, ... Read more
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