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Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty
Mike Rosenberg (Ed.)
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Description for Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty
Hardback. Editor(s): Rosenberg, Michael; Seager, Philip. Num Pages: 222 pages, 30 black & white illustrations, biography. BIC Classification: KNT. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years' time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and ... Read more
This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years' time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
223
Place of Publication
Cham, Switzerland
ISBN
9783319520209
SKU
V9783319520209
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
About Mike Rosenberg (Ed.)
Mike Rosenberg is an assistant professor of Strategic Management at IESE where he teaches on issues related to strategy, globalization and sustainability. He is the academic director for the Advanced Management Program in Media & Entertainment at IESE's New York Center. Philip Seager is editor of IESE Insight, the quarterly management review of ... Read more
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