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Managing Media Firms and Industries
. Ed(S): Lowe, Gregory Ferrell; Brown, Charles
€ 182.55
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Description for Managing Media Firms and Industries
Hardback. Managing Media Firms and Industries Editor(s): Lowe, Gregory Ferrell; Brown, Charles. Series: Media Business and Innovation. Num Pages: 392 pages, 16 black & white tables, biography. BIC Classification: KJM; KNT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 748.
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in ... Read more
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in ... Read more
Product Details
Format
Hardback
Publication date
2015
Publisher
Springer International Publishing AG Switzerland
Number of pages
392
Condition
New
Series
Media Business and Innovation
Number of Pages
382
Place of Publication
Cham, Switzerland
ISBN
9783319085142
SKU
V9783319085142
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Lowe, Gregory Ferrell; Brown, Charles
Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor of Media Management at the University of Tampere in Finland (2009 – 2017). He previously worked ten years as Senior Advisor to the executive management board of the Finnish national broadcasting company, Ylesiradio, in Corporate Strategy and Development (1997 – 2007) and as the Head of Yle Programme ... Read more
Reviews for Managing Media Firms and Industries
“This book certainly makes progress in establishing credible and well-researched literature in an underdeveloped academic and professional discipline. It not only gives clarity and backing from pre-established theoretical approaches on how to better understand the imminent importance of media management, but also covers a cohesive range of factors, both internal and external, that impact management in practice.” (Melissa Katherine Louie, ... Read more