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Managing New Product Development Projects
Milton D. Rosenau
€ 127.38
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Description for Managing New Product Development Projects
Paperback. Today's competitive marketplace demands high quality and a fast track from drawing board to finished product. This guide shows how companies can gain a competitive edge by applying powerful project management tools to the product development process. Num Pages: 272 pages, illustrations. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 191 x 15. Weight in Grams: 480.
Today's competitive marketplace demands high quality and a fasttrack from drawing board to finished product. This guide shows howcompanies can gain a competitive edge by applying powerful projectmanagement tools to the product development process. The authorsfocus on speed to market, quality management, profitability, andmultifunctional teamwork. They provide tools for handling thetechnical concerns of project development and maintenance, as wellas people-related issues such as team motivation and the demands oftop management. Particular attention is given to saving time andstreamlining performance with the latest project managementsoftware. Chapters on everything from start-up to completion coverhow to:
* Define the new product project ... Read more
Today's competitive marketplace demands high quality and a fasttrack from drawing board to finished product. This guide shows howcompanies can gain a competitive edge by applying powerful projectmanagement tools to the product development process. The authorsfocus on speed to market, quality management, profitability, andmultifunctional teamwork. They provide tools for handling thetechnical concerns of project development and maintenance, as wellas people-related issues such as team motivation and the demands oftop management. Particular attention is given to saving time andstreamlining performance with the latest project managementsoftware. Chapters on everything from start-up to completion coverhow to:
* Define the new product project ... Read more
Product Details
Format
Paperback
Publication date
1993
Publisher
John Wiley and Sons Ltd United States
Number of pages
272
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780471291831
SKU
V9780471291831
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Milton D. Rosenau
About the Authors Milton D. Rosenau, Jr., is President of RosenauConsulting Company, a firm that helps Fortune 500 companies andothers bring profitable new product ideas to market. As a corporateofficer, he has been responsible for developing both consumer andbusiness-to-business new products. John J. Moran is President ofJ.J. Moran & Associates, a marketing company that specializesin acquisition and application of market ... Read more
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