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Marconomics: Defining Economics through Social Science and Consumer Behavior
Ken R. Blawatt
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Description for Marconomics: Defining Economics through Social Science and Consumer Behavior
Hardback. Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. Num Pages: 330 pages. BIC Classification: KCA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 239 x 28. Weight in Grams: 716.
Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human ... Read more
Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model. He develops a paradigm in the form of two correlated variables that provide the rationale for three economic domains: entrepreneurial, managed, and mass market economies that tell us how business, money, and people work. An economy is a dynamic, behavior-driven structure that is influenced by human ... Read more
Product Details
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2016
Condition
New
Weight
716g
Number of Pages
330
Place of Publication
Bingley, United Kingdom
ISBN
9781786355669
SKU
V9781786355669
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Ken R. Blawatt
Ken R. Blawatt, KRB Associates Canada, Adjunct Professor, Arthur Lok Jack Graduate School of Business, University of West Indies, POS, Trinidad
Reviews for Marconomics: Defining Economics through Social Science and Consumer Behavior
Blawatt introduces an alternative theory to classical economics that combines marketing and economics and draws its scientific foundation from the principles of consumer behavior. He begins with a review of the sense and sensibility of classical economics with an extensive search through the writings of hundreds of senior professionals and established academics, and finds that the laws and nostrums of ... Read more