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Markenbudgetierung
Jochen Heemann
€ 80.36
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Description for Markenbudgetierung
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
Product Details
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
Series
Innovatives Markenmanagement
Number of Pages
294
Place of Publication
Wiesbaden, Germany
ISBN
9783834913234
SKU
V9783834913234
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jochen Heemann
Dr. Jochen Heemann promovierte als externer Doktorand bei Prof. Dr. Christoph Burmann am Lehrstuhl für Innovatives Markenmanagement der Universität Bremen.
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