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Market Entry Strategies in Eastern Europe in the Context of the European Union
Michael J. Klug
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Description for Market Entry Strategies in Eastern Europe in the Context of the European Union
Paperback. Num Pages: 202 pages, 25 black & white illustrations. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 288.
There are many reasons why firms decide to extend their business operations by entering foreign markets. Whether it is a defensive step aimed at avoiding the consequences of saturating domestic markets or an offensive strategy based on the expectations of unusual profits, the most common market entry drivers are widely discussed and understood. What remains open is the most intriguing question of the selection of a particular market entry mode and the factors determining the right choice. On a theoretical ground the problem may be reduced to the issue of how many links of the Value Chain should be moved ... Read more
There are many reasons why firms decide to extend their business operations by entering foreign markets. Whether it is a defensive step aimed at avoiding the consequences of saturating domestic markets or an offensive strategy based on the expectations of unusual profits, the most common market entry drivers are widely discussed and understood. What remains open is the most intriguing question of the selection of a particular market entry mode and the factors determining the right choice. On a theoretical ground the problem may be reduced to the issue of how many links of the Value Chain should be moved ... Read more
Product Details
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
202
Condition
New
Number of Pages
202
Place of Publication
Wiesbaden, Germany
ISBN
9783835004948
SKU
V9783835004948
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Michael J. Klug
Dr. Michael Klug promovierte an der Universität Danzig. Er ist zur Zeit in einer führenden Management- und IT-Beratung tätig.
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