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Market Oriented Product Innovation
Knut Holt
€ 182.09
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Description for Market Oriented Product Innovation
Paperback. Num Pages: 410 pages, biography. BIC Classification: KJH; KJMV6. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 652.
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change ... Read more
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag New York Inc. United States
Number of pages
410
Condition
New
Number of Pages
410
Place of Publication
New York, NY, United States
ISBN
9781441952981
SKU
V9781441952981
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Knut Holt
Knut Holt is Professor Emeritus of Technology Management at the Norwegian University of Science and Technology. He holds a Master's degree in Mechanical Engineering from the Norwegian Institute of Technology and has conducted postgraduate studies in Industrial Management at Massachusetts Institute of Technology and Harvard Graduate School of Business Administration. He has been Visiting Professor at Syracuse University; Erasmus University ... Read more
Reviews for Market Oriented Product Innovation
"This book is comprehensive, goes into concrete details, describes special tools an is easy to read." (Professor Dr Horst Geschka, Technical University Darmstadt and President, Geschka & Partner Consulting) "Based on Professor Holt's research and his academic and consultancy skills, the resultant book benefits from his experiences in, and knowledge of, many countries. It merits a place on all ... Read more