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Marketbusters
McGrath, Rita Gunther; Macmillan, Ian C.
€ 40.99
€ 33.65
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Description for Marketbusters
Hardback. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics. Num Pages: 272 pages, illustrations. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 242 x 164 x 23. Weight in Grams: 576.
Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don't. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters"--approaches that dramatically reconfigure profit streams in an industry, upend ... Read more
Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don't. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters"--approaches that dramatically reconfigure profit streams in an industry, upend ... Read more
Product Details
Format
Hardback
Publication date
2005
Publisher
Harvard Business Review Press United States
Number of pages
272
Condition
New
Number of Pages
272
Place of Publication
, United States
ISBN
9781591391234
SKU
V9781591391234
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About McGrath, Rita Gunther; Macmillan, Ian C.
Rita Gunther McGrath is an Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Fred Sullivan Professor of Management at the University of Pennsylvania's Wharton School. They are coauthors of The Entrepreneurial Mindset (HBS Press, 2000).
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