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Description for Marketing
Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.
Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts ... Read more
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.
Product Details
Publisher
SAGE Publications Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2010
Condition
New
Weight
477g
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9781848608788
SKU
V9781848608788
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Nick Ellis
Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal ‘Marketing Theory’’ (Sage Publications). Also ... Read more
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