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Marketing 5e
Lamb, Prof. Charles W., Hair, Prof. Joseph F., McDaniel, Prof. Carl, Boshoff, Prof. Christo, Terblanche, Prof. Nic
€ 62.76
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Description for Marketing 5e
Paperback. Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Num Pages: 512 pages, 4 x 1 (every second double page spread colour) Photos and diagrams. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 280 x 212 x 26. Weight in Grams: 1282.
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts
Product Details
Format
Paperback
Publication date
2016
Publisher
Oxford University Press
Condition
New
Number of Pages
512
Place of Publication
Goodwood, South Africa
ISBN
9780199079926
SKU
V9780199079926
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
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