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Marketing Aspects of International Business
. Ed(S): Hampton, G.M.; Gent, Aart Pieter Van
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Description for Marketing Aspects of International Business
hardcover. Editor(s): Hampton, G.M.; Gent, Aart Pieter van. Series: Nijenrode Studies in Business. Num Pages: 242 pages, biography. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 1200.
The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this change is the growing economic interdependence ... Read more
The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this change is the growing economic interdependence ... Read more
Product Details
Format
Hardback
Publication date
1983
Publisher
Springer United States
Number of pages
242
Condition
New
Series
Nijenrode Studies in Business
Number of Pages
242
Place of Publication
, United States
ISBN
9780898381368
SKU
V9780898381368
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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