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Marketing Competences and Strategic Flexibility in China
Y. Wang
€ 105.80
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Description for Marketing Competences and Strategic Flexibility in China
Hardback. Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Num Pages: 278 pages, 1, black & white illustrations. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 218 x 162 x 20. Weight in Grams: 456.
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
Product Details
Publisher
Palgrave Macmillan
Number of pages
278
Format
Hardback
Publication date
2006
Condition
New
Weight
455g
Number of Pages
261
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230013506
SKU
V9780230013506
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Y. Wang
YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China. RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China.
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