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Marketing Essentials
Dibb Simkin
€ 85.49
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Description for Marketing Essentials
Paperback. Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses. Num Pages: 512 pages, colour illustrations,strationsstrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 263 x 197 x 26. Weight in Grams: 1006.
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The ... Read more
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Cengage Learning EMEA
Condition
New
Number of Pages
512
Place of Publication
London, United Kingdom
ISBN
9781408073681
SKU
V9781408073681
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Dibb Simkin
Sally Dibb is Professor in Marketing and Society, Centre for Business in Society, Coventry University, UK. Lyndon Simkin is Executive Director of the Centre for Business in Society and Professor of Strategic Marketing in the Faculty of Business and Law, Coventry University, UK.
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