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Marketing in Evolution
Hood, Neil. Ed(S): Shaw, Susan A.
€ 193.11
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Description for Marketing in Evolution
Paperback. Editor(s): Shaw, Susan A. Num Pages: 227 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 311.
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.
Product Details
Format
Paperback
Publication date
1996
Publisher
Palgrave Macmillan United Kingdom
Number of pages
227
Condition
New
Number of Pages
227
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349140916
SKU
V9781349140916
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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